Linear Technology Corporation (LTC) is the leading manufacturer of Analog ICs and has been a client of DRB since 1992.
DRB Services: Advertising
Challenge:
- Boost the effectiveness
of Linear’s Advertising Strategy to reach more Design/Electronics
Engineers
- Brand Linear Technology as the leading manufacturer of analog chips
DRB Strategy:
- Once on board, DRB took
a long look at the technical needs of the target audience, and moved
Linear Technology away from a style of humorous illustrative advertising
to a more technically compelling approach. Statistics and schematics
of Linear’s products were used in each ad to drive design engineers
to the web site.
- As part of the overall
branding effort, a template was designed to promote ad consistency throughout
the worldwide product divisions of Linear Technology
- To track the effectiveness
of the new advertising camp• aign, “unique URLs” were
put into every ad specific to product and publication
- Monthly ad reports were
produced, using click through’s of the unique URLs. Use of this
information allowed for quick, efficient and ongoing development of
the media schedule to maximize its impact.
Results:
- Linear Technology
is viewed as the leader in the analog chip market
- Ads regularly
produce 15K – 22K Data Sheet downloads from the website
- Significant reductions
of marketing dollars spent on data books as the website and CD technologies
became available
- 70% to 82% ad
recall rates scored on a regular basis
- Dozens of Readership
Awards
- Since signing
with DRB, Linear has grown from a multi-million dollar company to a
multi-billion dollar company
- Have gone from producing 12 ads a year to over 50 ads a year in US and International publications
Other Services:
- Trade Show Materials and
Graphics
- Sales and Executive Presentation
Materials
- Web Graphics
- Banner Ads with Flash Animation
- Media Services
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