At DRB, we work side-by-side with our clients to develop effective advertising campaigns. It's what "partnering" is all about. Our process is straightforward. From an initial input meeting, we develop a campaign or creative brief that outlines the target market, key points, concept direction, messages, call-to-action and other pertinent information. Once approved, we develop comprehensive roughs (comps) and copy for presentation. Client input and discussion is key here to drive the implementation of final artwork.

We believe advertising is an important element of the sales process. Based on the number of impressions, it is the most cost-effective method of reaching the greatest number of "suspects." Converting readers to "prospects" is the result of having the right messages coupled with market-appropriate visual content. Winning awards is great (and we win plenty), but making the phone ring is what its all about.

Take a look at some of our Case Histories and check out our Advertising work in our Portfolio.