DRB Partners provides
a full range of Public and Media Relations Services to business to business
clients. Services range from package programs that cover company and
product launches to tactical media relations programs that focus on
immediate PR requirements. Relying on seasoned expertise, creativity
and innovation, DRB Partners develops integrated communications programs
for their clients.
At DRB, we provide
established and emerging businesses in multiple market sectors with
strategic communications counsel and effective, targeted communications
programs that are designed to enhance brand visibility. We view public
and media relations as strategic processes that enhance brand identity
and strengthen our clients' competitive advantage
The DRB team is
made up of seasoned PR professionals who have senior expertise in multiple
industries including technology, enterprise software, electronics, consumer
products, and manufacturing.
We work with our
clients on positioning and messaging, launching new products and services,
analyst and press relations, reporting company financials, organizing
events, media and public relations training.
Long Term Partnership
Full Range of Services
PR Planning
Maximum Press Coverage
Establish Relationships with Press and Analyst Communities
Press Release Planning and Implementation
Press Kits and Marketing Collateral
A long term partnership, the Full Service PR Program is a twelve month
to multiple year commitment. The program includes the full range of
public and media relations services required for comprehensive public
relations services. Included are program planning, company and product
launches, media and analyst relations, media training, messaging, press
kit creation, editorial and speaking opportunities.
Short term partnership
Beginning of PR program initiative
Creative PR tactics
Develop messages
Create press kit
The Fast Start Program is the PR program for a company new to public
relations who wants to make a short term commitment to PR. The program
consists of creating a press kit from existing marketing collateral.
Writing services would include the corporate background and case studies,
and reviewing company marketing collateral. A PR plan, including a press
release plan, for the contract period will be created, plus preliminary
press and analyst lists.
In addition to program services, DRB offers service components for
clients who want to focus on a specific service, or a combination of
services. DRB will work with each customer to define the combination
of services that best meets the needs of the client's business.
The center of every public relations program is getting the client
good press - articles in strategic trade publications, online pubs,
the business and financial press and other media outlets. Reaching these
goals takes a PR agency who knows who to call and what to say. DRB Partners
has years of experience in working with clients to optimize messages
that resonate with press and analysts. DRB will formulate strategic
press and analyst plans to optimize your company's visibility in feature
stories, trend articles, corporate profiles, customer case histories
and industry news.
Short or long term partnership
Focused on getting ink
Press for press releases
Analyst relations are in place
Messaging is completed
Press kits are created
The key to PR success is to develop and maintain strong relationships
with industry and financial analysts and the press. DRB has years
of experience in developing communications programs that create a
positive association between the client, the analyst and press communities.
Securing strategic speaking engagements is essential to client success.
DRB will develop a speaking engagement strategy, secure engagements,
develop presentations and speeches. DRB will coach speakers in public
speaking skills.
Strategic planning
Write / edit abstracts and articles
Application submission and follow up
Article placement
The heart of any public relations program is getting press for the
client. DRB will develop and implement a customized editorial opportunity
plan, implement the application process, and provide writing services.
DRB will succeed in having articles placed in trade, financial and business
journals that best match the client.
We help our clients maximize their press briefings and sharpen their
presentations and speaking styles through public speaking, training
and practice sessions.
Trade show management will maximize participation in industry conferences
and tradeshows. DRB will plan and implement strategic events such as
tradeshows, and establish a powerful event presence.
DRB's creative services include signage, marketing collateral, press
kits– all of which could be handled at DRB, creating convenience
and cost saving programs for our customers.
Take a look at some of our Case Histories and check out some of our
work.
